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Keurig Dr Pepper is launching liquid espresso concentrates in 20 countries under L’Or, Jacobs, Kenco and Douwe Egberts. The products will come in Pure Black, Sweet Caramel and Rich Mocha, positioning the company in a retail category already served by Starbucks and Nescafé.
Keurig Dr Pepper is taking liquid espresso concentrate into consumer retail, announcing a planned launch across 20 countries under its L’Or, Jacobs, Kenco and Douwe Egberts brands. The three-flavor range is aimed at people making iced coffee and customized drinks at home, putting the company into a format also offered by Starbucks and Nescafé.
The concentrates are planned in Pure Black, Sweet Caramel and Rich Mocha. Keurig Dr Pepper described the launch as global, but the available announcement does not name the 20 markets or provide specific launch dates, prices, package sizes or preparation directions.
The move extends the company’s experience supplying liquid coffee to offices, hotels and restaurants into a consumer packaged-goods product. The company said the range draws on its platforming strategy: using a shared product platform to scale innovation across its portfolio of coffee brands.
In a statement, Ricard Barri Valentines, chief marketing officer for Keurig Dr Pepper’s coffee operation, said similar products had shown an ability to attract people new to retail coffee. He described the concentrate as an invitation for consumers to experiment with and customize drinks. Those are company claims about the format’s potential, not reported sales results for this new line.
A New Route Into Iced Coffee
The launch gives Keurig Dr Pepper a retail product aimed at the growing interest in cold coffee and at-home drink customization. Concentrates let consumers prepare drinks without relying on a coffee shop, while multiple flavors offer the company a way to address different preferences through its existing brands. Whether shoppers adopt the format at meaningful scale remains to be seen.
The competitive set includes Starbucks and Nescafé, which already sell coffee concentrates, according to Food Dive’s report. The category may also offer Keurig Dr Pepper a way to reach buyers who do not use its established brewing systems. Valentines cited comparable launches as evidence that concentrates can bring new consumers into retail coffee, but the company has not disclosed a sales forecast or market-share target for its own products.
Food Dive cited Mordor Intelligence estimates valuing the cold brew market at $3.79 billion and forecasting a 17% growth rate by 2031. That figure is a market estimate, not a result or projection released by Keurig Dr Pepper, and the report does not specify the forecast’s measurement basis in the excerpt provided.
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Coffee Portfolio in Motion
The concentrate announcement comes as Keurig Dr Pepper prepares to separate its coffee and beverage businesses into two independent entities. Food Dive reported that the company appointed Russ Torres the previous week to lead the coffee spinout, which is expected to include Keurig, Peet’s and Green Mountain Coffee Roasters. The announced concentrate brands—L’Or, Jacobs, Kenco and Douwe Egberts—are part of the company’s broader global coffee portfolio.
The company’s latest earnings figures offer a snapshot of its scale, though they do not indicate how the new product will perform. Food Dive reported that net sales rose 75.6% year over year to $7.31 billion, primarily because of the Peet’s acquisition. Excluding Peet’s, sales increased 7.3%. The comparison highlights the acquisition’s effect on reported growth; it does not establish a connection between those results and the concentrate launch.
““Comparable launches have demonstrated the format’s ability to attract consumers who are entirely new to the retail coffee category, highlighting its potential to expand the market while creating new occasions for existing coffee drinkers.””
— Ricard Barri Valentines, chief marketing officer for Keurig Dr Pepper’s coffee operation
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Launch Markets and Pricing Await
The announcement does not identify which 20 countries will receive the concentrates, when products will reach stores in each market, or how much they will cost. It also gives no details on bottle sizes, availability by flavor, retail partners, or instructions for preparing drinks. The source report says the products are planned for launch; it does not confirm that they are already on sale.
Keurig Dr Pepper has not disclosed expected sales, investment levels or a target for market share. It is also unclear how the coffee separation will affect the product’s branding, distribution or management after the companies become independent. The company’s description of cold coffee’s appeal and the market-growth figures cited by Food Dive do not guarantee demand for this particular line.
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Retail Rollout Details to Come
The next visible milestone is the country-by-country rollout across the announced 20 markets. Further company or retailer information would be needed to confirm store availability, timing, pricing and package formats. Until then, consumers and competitors have the product range and intended reach, but not a complete picture of where or when it will be sold.
Investors will also be watching the planned coffee-business separation and how the new structure handles Keurig Dr Pepper’s portfolio and product launches. No timetable or additional transaction details for the spinout are provided in the source report. The concentrate’s performance will become clearer only after launch, when the company reports availability and any sales results.
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Key Questions
What is Keurig Dr Pepper launching?
Liquid espresso concentrates intended for consumers making iced coffee and customized drinks at home.
Which brands and flavors are included?
The launch is planned under L’Or, Jacobs, Kenco and Douwe Egberts, in Pure Black, Sweet Caramel and Rich Mocha.
Where will the concentrates be sold?
Keurig Dr Pepper says the launch will cover 20 countries, but the countries and specific retail availability have not been disclosed in the source report.
When will the products reach stores?
The report, published October 8, 2026, does not give market-by-market launch dates or confirm that the concentrates are already on sale.
Who are the competitors?
Food Dive identifies Starbucks and Nescafé as companies with comparable coffee concentrates. Keurig Dr Pepper has not announced sales forecasts or a market-share goal for its new range.
Source: rss
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