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Mondelēz says its 8-ounce Ritz Gluten Free Original crackers will begin appearing at Walmart and Albertsons in October 2026, with wider U.S. retail availability planned for February. The suggested retail price is $4.49; the company says the crackers contain no artificial colors or flavors.
Mondelēz International is launching Ritz Gluten Free Original crackers, with the 8-ounce product set to reach Walmart and Albertsons stores in October 2026 before an expansion to retailers nationwide in February. The company lists a suggested retail price of $4.49, adding a gluten-free option to one of its established cracker brands.
Mondelēz said the crackers will first be sold at Walmart and Albertsons during October. The company plans to broaden distribution to retailers nationwide in February. The announcement does not specify exact store arrival dates or how many locations will carry the product during the initial rollout.
The new product comes in an 8-ounce package with a suggested retail price of $4.49. That is the company’s suggested price, not a guaranteed shelf price; retailers set their own prices. Mondelēz described the product as Ritz Gluten Free Original and said it contains no artificial colors or flavors.
Olympia Portale, Mondelēz’s senior director for core crackers and head of savory portfolio strategy, said in a company statement that consumers had requested a gluten-free Ritz. The company characterized the new crackers as delivering the taste people associate with its original Ritz. That taste description is Mondelēz’s claim; the announcement provides no independent product comparison or consumer test results.
Ritz Enters Mondelēz’s Gluten-Free Lineup
The launch gives consumers seeking gluten-free products a version of a familiar packaged cracker, and extends Mondelēz’s gluten-free offerings beyond its existing examples, including Oreo and Chips Ahoy! For people who avoid gluten, an established brand option may provide more choices in a category where mainstream packaged foods are being reformulated or adapted to meet dietary preferences.
The move also reflects a commercial opportunity for large food companies: offer recognizable products to shoppers who might otherwise skip them because of dietary requirements. The source report cites Campbell’s estimates that about 30% of the U.S. population actively seeks gluten-free options and that the U.S. market is projected to grow at a 9.8% compound annual rate from 2026 to 2033. Those are market estimates attributed to Campbell’s, not measurements of demand for Ritz specifically.
For shoppers, the practical details are the staged rollout and price. The product is initially scheduled for two major retail chains, with broader distribution expected later. The announcement does not establish whether every store in those chains will stock it or whether its price will match the suggested figure.
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More Snack Brands Add Gluten-Free Options
Mondelēz has previously introduced gluten-free versions of Oreo and Chips Ahoy!, according to the source report. Ritz extends that strategy into the company’s savory cracker portfolio. The company framed the decision as a response to consumer interest and a way to serve a wider range of dietary and lifestyle needs.
The report also describes other companies’ moves in the category. In June, The Campbell’s Company partnered with Banza on a gluten-free version of its condensed chicken noodle soup. Kraft Mac & Cheese, Cheez-Its, Cheerios and Quaker oatmeal have also had gluten-free offerings, the report says. These launches indicate activity across several large food brands, but do not by themselves establish how many consumers will buy the Ritz product.
Market forecasts cited in the report put the global gluten-free market at a projected $14 billion by 2032, more than twice its 2022 value. The report attributes the outlook to increasing celiac disease diagnoses and wider adoption among consumers. The forecast is an industry estimate, not a confirmed sales result or a projection specific to Mondelēz.
“Our fans have been asking for a gluten free version for years.”
— Olympia Portale, Mondelēz senior director for core crackers and head of savory portfolio strategy
Ritz gluten free original crackers 8 oz
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Store Coverage and Product Details
Several retail details remain unspecified. Mondelēz has not provided a precise October launch date, a store-by-store availability list, or details on how quickly the product will reach locations beyond Walmart and Albertsons. The February nationwide expansion is a company plan; the announcement does not identify participating retailers or confirm that every chain and store will carry it.
The source material gives a package size and suggested price but does not provide the full ingredient or allergen information, manufacturing details, or guidance about cross-contact with gluten-containing products. Shoppers who need to avoid gluten for medical reasons should check the product’s packaging and any relevant manufacturer information rather than infer suitability from the product name alone.
It is also not yet clear how the crackers will compare with original Ritz in taste, texture, or nutrition, or whether the suggested price will differ from local shelf prices. No sales forecasts or early consumer response figures for this specific launch were included in the announcement.
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February Distribution Expansion Planned
The next stated milestone is the planned February 2027 expansion to retailers nationwide, following the October launch at Walmart and Albertsons. Mondelēz has not named additional retailers or given a more detailed distribution schedule. Shoppers can check local store listings and the package for current availability, pricing and ingredient information as the rollout proceeds.
Further company updates may clarify which chains will carry the crackers and whether distribution is proceeding on schedule. Until then, the confirmed details are the initial retail partners, the planned timing of broader availability, the 8-ounce package and the $4.49 suggested retail price.
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Key Questions
When will gluten-free Ritz crackers be available?
Mondelēz says the crackers will begin appearing at Walmart and Albertsons in October 2026, with expansion to retailers nationwide planned for February 2027. Exact store arrival dates have not been announced.
How much will Ritz Gluten Free Original cost?
The 8-ounce package has a suggested retail price of $4.49. Retailers may set different prices.
What does Mondelēz say about the new crackers?
The company says the product is designed to deliver the taste of original Ritz crackers and contains no artificial colors or flavors. That description comes from Mondelēz; the announcement does not provide independent taste testing.
Will the crackers be in every store nationwide?
Mondelēz plans a nationwide retailer expansion in February, but it has not named participating retailers or confirmed availability at every store. Local stock and prices may vary.
Does the announcement include full ingredient or allergen information?
No. The source material does not provide the full ingredient list, allergen details or manufacturing information. People who need to avoid gluten should check the product packaging and manufacturer guidance before buying.
Source: rss
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